Three for 3: Suggestions for Getting KM3 Out of the Hole (Part 2 of 2)

With Channel 3's ratings stuck in the basement, the station faces a challenge, to say the least. Back in the summer of 2003, General Manager Jim McKernan told Omaha B2B magazine that he "would be disappointed if we weren’t at least number two in overall news viewership" within two years. Well, the two years is almost up and things for the station are the same, if not worse.The question is, what