It may be cold outside, but in Omaha's TV newsrooms, idiotic gimmicks are in full bloom.
Exhibit A: KETV swung into action on Monday evening with Brandi Petersen breathlessly introducing a "7 Mobile Live" report from Lincoln, which ended up being no more than a reporter on a cell phone in a car.
Exhibit B: SuxNews's 5 p.m. Tuesday "I On the Metro" found charisma-challenged reporter Gary Smollen