WOWT Flatliner/Reporter Gary Smollen landed the lead story on Friday's 10 p.m. newscast with the revelation that "Halloween is becoming popular," and that it's "costing more."We couldn't make shit like this up. This is what he really said. Yeah, Gary. We can remember back in the early '70's when hardly anyone had even heard of Halloween. Back then it ranked behind Arbor Day on the list of